Our unique approach to assessing client needs, designing and developing customized sales solutions and deploying/implementing best practices will help our clients achieve sales objectives while exceeding their ROI targets in the development of their people and the growth of their customer relationships. We follow a four stage approach to provide the highest value to clients. EnqAr’s objective is to help our clients determine “what” is the current state of their sales effectiveness, “where” they ultimately want to be, “who” within the organization will be impacted with new approaches and “how” they can best get to this next level of sales performance and execution

Assessment of Sales Landscape

Prior to deploying any new best practices or conducting field sales team training an assessment of sales effectiveness and execution is vital to the success of the sales intervention. EnqAr’s philosophy is not based on delivery of off-the-shelf training or sales approaches but our solutions are uniquely developed to the needs of the clients .

For effective account team alignment this collaborative assessment considers the client’s existing sales processes competitive landscape and the needs. Subsequent to the assessment the findings of the assessment are validated with the client’s sales leadership and recommendations made to provide for the deployment of new skills, processes, best practices and tools

Developing Customized Solution

EnqAr then provides consulting services to assist in the design, development and deployment of the customer's own methodology unique to their requirement. We incorporate your message and provide your salespeople, sales managers, and executives with the processes, skills, and tools that they need to win in a competitive environment. We believe that effective customer engagement first requires an understanding of what customers value most. With this information serving as a foundation, EnqAr’s clients are enabled and equipped with customer “value-focused” best practices, processes, skills and tools to ensure that their sales teams consistently meet and exceed the value expectations of their customers.

Deployment and Training Delivery

A balance of presentation, individual and team exercises are built into high-impact environment for effective engagement in the workshops . An active coaching model is inbuilt in the workshops enabling client sales leaders and managers to begin the field coaching process. The EnqAr approach to workshop delivery is one of interaction, peer learning , collaboration and exchange of ideas among the participants. Selected sales opportunities and accounts are used within workshop exercises creating a “real world” customer-centric framework for workshop participants, as opposed to bland case studies that do not stimulate participant interest. Participants leave EnqAr workshops with takeaways that they will immediately use to help them win business and grow accounts with high business impact.

Reinforcement

The adoption and reinforcement programs are custom-designed to leverage the learning of the workshop and experience. Specific reinforcement programs that engage their sales leaders as field sales coaches to enable the levels of change, adoption and traction that is required for a successful implementation is always a part of EnqAr workshops.